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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/
0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.
0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.
1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.
2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.
2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.
4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.
4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.
4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.
5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.
6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
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Alex Becker breaks down the core of all his businesses, email marketing
about email marketing you learn something new tricks & tips everyday
Great informations knowledge and content, I follow all your videos and blog posts.
Hi! can you send more examples of the email you showed on the video also examples of good subjects lines? just to give me an idea.
Such great points you brought about why email marketing so important!
Neil, great advice as always. Regarding pictures and videos in email – zero? None? Does even one get you flagged as marketing email?
what kinds of email marketing toods you recommend? Thanks
Hello Neil. Very helpful video. I heard you saying not to add images in the email !!!! I send email to find potential customers for my product. Surely i need to have an image in the email so that it might generate interest & have the person click my link? I just dont want to send a really boring black on white email message. What do you think Neil? Appreciate your time, thanks for reading.
Neil, you say don't add images but I followed your advice on another video of yours where you suggest using picsnippet. Shall I not add pic snippet images then?
you're the man, Neil! really nice tips, I'll try to apply them.
yeah, I am an email marketing believer in 2019 😀
Thank you for this! I have been freaking out since my email provider asked me to scrub my list and it's so good to know that it's actually helping me! Thank you so much and it's also motivated me to look into using Facebook to get the to re-subscribe because I used to be mostly selling and now we're adding a lot of value.
useful video neil and his friend. Thanks!
I know this video is a little old, but if I can get a question answered that would be great. At what level of subscribers do you actually see ANY revenue? – Or even your FIRST sale!
Hey Neil, I have a lawn care franchise and I’m starting a weekly email campaign. A lot of the content is surrounding tips and conditions for homeowners to look out for on the lawn.
In my head, I’ve been planning out a lot of video and pictures to add value. Knowing what I know now, should I be choosing a different platform to show them through media or stay with email and just write in text?
Thanks!
Sendlane does this…you can set it for how often you want your emails scrubbed (I’m doing 30 days). And you can do this by list.
Sir please make video on E-mail marketing for beginners……
With the text based email I think it really depends on what your offering.
What if they open it but they don't click on the link to your content?
Excellent video. I have been wondering about scrubbing my list. Now I know what to do. Thanks!
Hey Neil! I've been looking into creating a secondary source of income, that may become a primary source of income if it grows enough, but I've been watching a lot of Alex Becker, Gary Vee, and you recently and I wanna know where to get started if I'm a complete beginner without a business. Can I use affiliate marketing combined with email marketing to generate a couple thousand dollars a month? Where do I go to learn the very basics? Thanks!
Hey Neil, I'm in charge of my startup's marketing and sales, and I come from a direct marketing background where we used to do things via direct mail. Now it's email. My question is are newsletters relevant anymore? I'm noticing a lot of email marketers don't seem to say anything about newsletters. Are long form newsletters relevant? Or should we blog the newsletter, and send a short email saying, "Hey, the newsletter is up, come to the blog."?
spam
I subscribed
Great video!
Where can I sell my email list ? Which company websites
Can't find part 2, anybody help?
Underwater weavers lol
Granny is awesome!
Hello there
I fuckin love this guy
How do i earn $2 just from keeping the emails????
I Am Having Problems Getting Into My Shopify Account
I slept on email marketing for a WHILE.. but saw how much tai Lopez made a MONTH with e-mail and got into it myself!! So valuable.. 🙏🏽
If anyone wants to learn more or see how much tai made follow me on IG: @betterwithant !! 👌🏽
I listened to all of this over a year ago. It didn’t really catch my attention but something clicked the other day. Once my new laptop charger comes in I’m going into email marketing, I’ve been hyper focused this past week, fixed my sleep schedule, my diet, deleted my social media and I’m ready to work, I’m choosing email marketing because I work a very demanding schedule usually 12 hours a day so 3 a day is about all I can spare for my start up. I’ve been after this for years and I’m taking the jump on Wednesday, thanks becker✌️
Where are the other parts to this series that is mentioned in the video? Part 2, part 3…
11:26 almost spilled hot tea over myself, thanks for the laughs
where is part 2?
Did anyone else go to pornhub lol jk xvideos is the best. 😂
not hating but 121 orders = 14.1k?? Thats $120 average not $1-4
Dude, you sold me because you play guitar 🤘But seriously I struggle in this area and need help!! So thank you for this video! Subbed!
you are funny but to a point